Connecting with fans around the world by manufacturing with spirit

Bandai Spirits was established in 2018 with the goal of achieving business growth in global markets for products geared toward a mature fan base.

We are expanding our category brands globally in each business, including Gunpla and other plastic model products, Tamashii Nations figures and robots, Ichibankuji character lottery, and Banpresto amusement prizes.
We are also strengthening our system to deliver products to more customers around the world through Premium Bandai, the Group's official e-commerce website operated by Bandai Spirits.

In our Mid-term Plan, which we have been advancing since April 2022, we established our Mid-term Vision to "Connect with Fans," and we aim to connect more deeply and broadly with our fans with IP* at the core.

Bandai Spirits maximizes the value of IP by manufacturing with spirit (Tamashii), and by combining the strengths of each company in the Bandai Namco Group, we will connect with fans around the world and deliver exciting new experiences that transcend their imaginations.

  • IP: Characters and other intellectual property

Hiroshi Sakakibara
President and Chief Executive Officer




The Global Leader in Hobby Entertainment

Bandai Namco's Purpose

Bandai Namco's Purpose

Bandai Namco's Purpose

Fun for All into the Future

Bandai Namco exists to share dreams, fun and inspiration
with people around the world.

Connecting people and societies in the enjoyment of
uniquely entertaining products and services,
we're working to create a brighter future for everyone.

In line with the Bandai Namco Group's purpose, we at Bandai Spirits manufacture products with spirit (Tamashii) and deliver exciting experiences that will transcend the imaginations of fans all over the world.